About — MarketForce, the New Business data leader since 1984

Our story

Over four decades of reaching new business owners first

Discovering new businesses has been our mission since 1984. MarketForce's sole focus is identifying brand-new businesses and their owners — and getting that data to our clients as quickly as possible.

From humble beginnings physically gathering public-record data from Central Florida county courthouses, MarketForce now covers the entire US and has expanded into Canada. Over the past decade we've invested heavily in technology to compile the vast majority of our data in real time.

In 2019 we launched a unique 'quick to market' multi-channel program that delivers postal and digital messages to new owners within days of registration — virtually guaranteeing our clients reach them first. Today MarketForce identifies 5.5 million records every year, now activated in real time through the First Ad Wins Media platform.

What drives us

Built on speed, accuracy and trust

Speed

Real-time identification of new formations means our clients are first to the opportunity, every time.

Accuracy

Hundreds of official sources, continuously verified, deliver the most reliable data in the market.

Trust

Over four decades of dependable delivery is why the biggest names in B2B come back to us year after year.

In their words

Trusted for decades

“
The MarketForce list has been on our top producing lists over the past 15 years. We are always able to count on: Consistent Volumes, Very High Delivery Percentage, Timely Updates, Excellent Service.

RDRoger DuchesneMarketing Database Manager, Deluxe/NEBS Business Forms Printer

“
The MarketForce New Business Database has definitely contributed to the success of our insurance agent lead generation program over the past 16 years. The file consistently responds well and we find it to be a clean, reliable source for New Business names.

CWChristi WoodardDirect Response Manager, HealthMarkets Small Group Health Insurance

“
We have been working with the MarketForce team for over 20+ years. They have been our go-to for B2B data as both their customer service and list performance have consistently been top notch!

VMVision MarketingB2B data client · 20+ years

“
MarketForce has been a reliable partner in helping our clients reach new businesses by providing timely and consistent data. The MarketForce team is dedicated to product quality, customer service, and long-term partnership.

DLDataLab USAMarketing data partner

FAQs

Frequently asked questions

The essentials on our data, how fresh it is, where it comes from, and how to put it to work.

How fresh is the data?+

Our New Business database is updated in real time, 365 days a year, from hundreds of official sources — so you can reach new owners within days of registration, not weeks.

Where does the data come from?+

We compile from hundreds of official government and public records nationwide. It began with public-record data from Central Florida county courthouses in 1984 and now covers the entire US and Canada.

How many new businesses do you identify?+

MarketForce identifies 5.5 million records every year across the US and Canada.

What formats and selects are available?+

Files are available with selects for geography, industry (SIC/NAICS), formation date and more. Every list has a data card with full counts, selects, sources, formats and pricing — see Data Cards.

Can I reach new owners digitally?+

Yes. Through our LiveRamp integration we onboard the data for activation across display, social, video and connected TV — see New Business Leads.

What is First Ad Wins Media?+

First Ad Wins Media reaches new business owners on Day 1 with personalized email and Day 2 with direct mail — a fully managed, AI-enhanced omnichannel program that gets you to new owners first and keeps them for years. See First Ad Wins Media.

How do I get started?+

Call us at 888-681-6632, email Sales@MarketForceCorp.com, or use our contact form and we'll match you to the right data and a sample.

The undisputed leader in New Business data