Selections
New Businesses may be selected in a variety of ways to target your best prospects. Click on the Selection below for more information:AGE of BUSINESS
Timeliness of your offer is critical when targeting New Business owners. Fortunately, over 50,000 of the freshest "hotline" New Businesses are available nationally each week. You can, however, select monthly, quarterly, last six or twelve months. Data older than 12 months is now available at special request.
SOHO NEW BUSINESSES
Home-based businesses are a very hot market segment and are growing at a much faster rate than commercial businesses. MarketForce specializes at identifying those hard to find "Small Office Home Office" New Businesses. Since "business grade" phones are usually not obtained for these businesses, competitive Business 'New Connect' files will miss this growing segment of new businesses. MarketForce identifies approximately 25,000 SOHO New Businesses per week nationally.
TYPE OF BUSINESS
Marketforce assigns 4 digit SIC codes to the vast majority of New Business on the database. We have also developed industry classification codes that "roll up" similar SIC codes into general industry categories. Experienced analysts visually check each record on the database and assign the business to the appropriate categories. Categories include:
- Professional – Doctors, Attorneys, Engineers, Architects, CPA's etc.
- Retail – stores, restaurants, bars, drycleaners, etc.
- Construction – contractors of various types; over 16 SIC codes.
- Manufacturing/Distribution – companies that produce and/or distribute various products, etc.
- Business/Financial Services - Insurance, Payroll, Mortgage or Banking related, etc.
- Residential Services – Housekeeping, landscaping, pet-sitters, personal services, etc
- Miscellaneous – Any unclassifiable business or those that do not fit in the above categories.
PRE-OPENING BUSINESSES
If you want to insure you are 'first in the mailbox', you may want try the MarketForce Pre-Opening Database. We have developed proprietary software to identify new businesses that have filed their appropriate paperwork, but have yet to open their doors to the public. Approximately 10% of the database falls into this category meaning there are 5,000 – 6,000 'Pre-Opening' Businesses per week available. Due to the time sensitive nature of this segment, weekly fulfillment is recommended.
OTHER AVAILABLE SELECTIONS
Contact name – available on about half the records.
Phone Number – Self-reported and appended on about two-thirds of the records
Geography – Select by state, county, zip code or radius
Gender - Female entrepreneurs are unusually responsive
Ethnicity – Several ethnic groups are available with Hispanic being the largest
URL address – Available on about 10% of the records
Phone Number – Self-reported and appended on about two-thirds of the records
Geography – Select by state, county, zip code or radius
Gender - Female entrepreneurs are unusually responsive
Ethnicity – Several ethnic groups are available with Hispanic being the largest
URL address – Available on about 10% of the records
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